ADVEXA

Frequently asked questions

The first marketplace rules and answers for Advexa users.

Does Advexa translate publisher content?

No. Advexa translates its interface, emails, and legal pages. User-entered descriptions, listings, ad creative, and messages remain exactly as entered.

Can I target Canada or the United States?

Yes. Inventory can be filtered and campaigns can be set for Canada, the U.S., both, eligible provinces/states, and supported metro areas.

Why are open rates not used as the email billing currency?

Open data is affected by privacy technology. Verified delivery and historical unique clicks are more dependable indicators.

Can publishers choose a fallback banner?

Yes. Each slot can opt into a co-branded Advexa fallback, use the publisher’s own promotion, or remain blank when no paid campaign is eligible.