Making privacy a priority for people
As advertisers find their way through the 2022 ad-tech world, contextual targeting has increased in popularity as a result of the change from audience-based to interest-based targeting methods. The question is how can advertisers take advertiser targeting to the next level?
Online advertisers can reach new audiences with advanced contextual targeting, in ways that are much smarter and more transparent while maintaining to abide by privacy-compliancy.
Priorities are as follows:
- Privacy-first approach: Advertisers can reach audiences without personal information, rather they can promote on platforms that are trusted.
- Evolved targeting: The use of text, images and videos can deliver a very focused message based on a brand’s campaign goals.
- Brand safety and suitability: Advanced monitoring and use of AI systems assist in machine learning can protect brands within platform being used for promotion.
As more audiences are gearing toward streaming content across multiple devices, marketers need an in depth peak into what they want most from their web browsing experience.
